With so many tools out there, it's just about the simplest
thing on earth to put together a solution for the net. Anyone
can do it! Pick up the client's corporate brochure, punch in
the text, scan the pictures, put it together in an HTML editor,
throw in a couple of funky animation, add some off-the-shelf
freeware applications like a chat, shopping cart or BBS and
you have a snazzy 'e-commerce enabled' corporate website. Right?
Creating a web solution is not about putting together features
using tools available to a developer or about finding some
hosting space to make your site globally accessible. It is about
the development of a serious online marketing tool for your
business, which will work towards bringing you the desirable
results. It is about ensuring that your online presence is
in line with your off-line one.